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The new politics of food: Television and the media/food industries


Phillipov, M, The new politics of food: Television and the media/food industries, Media International Australia, 158, (1) pp. 90-98. ISSN 1329-878X (2016) [Refereed Article]

Copyright Statement

The Author(s) 2016

DOI: doi:10.1177/1329878X15627339


The provenance of food and the ethics of food production and consumption are increasingly a focus of media, particularly of television cooking shows. This is the result of complex dynamics of interaction between the media and food industries that are influencing consumer behaviours and business practices. This article offers a preliminary exploration of some of these relationships, focusing on Australian food television. Using two case studies that are arguably at opposite ends of the media/food spectrum the first focusing on a niche lifestyle programme that advocates for small food producers and the second focusing on the televisual marketing strategies of a major supermarket the article considers how relationships between media and food industries are not only investing food with new meaning and significance but are also opening up new markets and marketing strategies for food products and experiences.

Item Details

Item Type:Refereed Article
Keywords:food marketing, food politics, food television, media and food industries
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Media studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Phillipov, M (Dr Michelle Phillipov)
ID Code:108260
Year Published:2016
Funding Support:Australian Research Council (DE140101412)
Web of Science® Times Cited:11
Deposited By:School of Social Sciences
Deposited On:2016-04-15
Last Modified:2018-03-08

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