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The role of customer gratitude in making relationship marketing Investments a success

Citation

Fazal-E-Hansan, S and Lings, I and Neale, L, The role of customer gratitude in making relationship marketing Investments a success, Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Fazal-E-Hansan, S (Dr Syed Fazal-E-Hasan)
ID Code:108074
Year Published:2011
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-04-05
Last Modified:2017-04-21
Downloads:0

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