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Are grateful customers more loyal to their benefactor firms?

conference contribution
posted on 2023-05-24, 14:52 authored by Fazal-E-Hansan, S
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History

Publication title

Australian and New Zealand Marketing Academy Research Colloquium

Department/School

TSBE

Publisher

The School of Marketing at UNSW

Place of publication

Australia

Event title

Australian and New Zealand Marketing Academy Research Colloquium

Event Venue

Perth

Date of Event (Start Date)

2011-01-01

Date of Event (End Date)

2011-01-01

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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