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Developing and validation of the Self-Gifting Consumer Bahaviour Scale

Citation

Mortimer, G and Bougoure, US and Fazal-E-Hasan, S, Developing and validation of the Self-Gifting Consumer Bahaviour Scale, 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, Bucharest (2014) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Fazal-E-Hasan, S (Dr Syed Fazal-E-Hasan)
ID Code:108071
Year Published:2014
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-04-06
Last Modified:2016-04-06
Downloads:0

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