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The role of corporate strategies and brand strategies in new service development in service organisations in Australia

Citation

Rahmani, Y and O'Cass, A and Ahmadi, H, The role of corporate strategies and brand strategies in new service development in service organisations in Australia, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Rahmani, Y (Miss Yasamin Rahmani)
Author:O'Cass, A (Professor Aron O'Cass)
Author:Ahmadi, H (Dr Hormoz Ahmadi)
ID Code:108024
Year Published:2013
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-04-04
Last Modified:2016-04-04
Downloads:0

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