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How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets

Citation

Ahmadi, H and O'Cass, A, How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Ahmadi, H (Dr Hormoz Ahmadi)
Author:O'Cass, A (Professor Aron O'Cass)
ID Code:108021
Year Published:2013
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-04-04
Last Modified:2016-04-04
Downloads:0

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