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Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms?

Citation

Siahtiri, V and O'Cass, AG and Heirati, N, Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms?, Global Innovation and Knowledge Academy (GIKA), July 7-10, Valencia Spain (2014) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Siahtiri, V (Ms Vida Siahtiri)
UTAS Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:107838
Year Published:2014
Deposited By:TSBE
Deposited On:2016-03-30
Last Modified:2016-03-30
Downloads:0

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