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Development and validation of the Self-Gifting Consumer Behaviour scale


Mortimer, G and Bougoure, U and Fazal-E-Hasan, SM, Development and validation of the Self-Gifting Consumer Behaviour scale, Journal of Consumer Behaviour, 14, (3) pp. 165-179. ISSN 1472-0817 (2015) [Refereed Article]

Copyright Statement

Copyright 2015 John Wiley & Sons, Ltd.

DOI: doi:10.1002/cb.1506


Self-gifting consumer behaviour (SGCB) is on the rise as consumers seek reward and therapeutic benefits from their shopping experiences. SGCB is defined as personally symbolic, self-communication through special indulgences, which tend to be premeditated and highly context bound. Prior research into the measurement of this growing behavioural phenomenon has been fragmented because of differences in conceptualisation. This research builds upon the prior literature and through a series of qualitative and quantitative studies, develops a valid, multidimensional measure of SGCB that will be useful for future quantitative inquiry into self-gifting consumption.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Fazal-E-Hasan, SM (Dr Syed Fazal-E-Hasan)
ID Code:107731
Year Published:2015
Web of Science® Times Cited:24
Deposited By:TSBE
Deposited On:2016-03-22
Last Modified:2021-07-05

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