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The effect of purchase situation on realized pro-environmental consumer behavior
Citation
Grimmer, M and Kilburn, AP and Miles, MP, The effect of purchase situation on realized pro-environmental consumer behavior, Journal of Business Research, 69, (5) pp. 1582-1586. ISSN 0148-2963 (2016) [Refereed Article]
Copyright Statement
Copyright 2015 Elsevier Inc.
DOI: doi:10.1016/j.jbusres.2015.10.021
Abstract
Why do pro-environmental consumers not always make pro-environmental purchases? Little research exists on
the role of purchase situations (Belk, 1975). This study analyzes whether purchase situation explains why customers'
intentions do not always align with their pro-environmental purchase behavior. Carrington, Neville,
and Whitwell's (2010) model, that proposes situational context plays a key role in altering the trajectory of
good intentions as they transfer to actual behavior, is also employed. This study empirically tests, using
Australian consumers (n=772), the effect of purchase situations on the disparity between intentions and purchase
behavior. The results show that purchase situation moderates the intention–behavior relationship, and
that time, price, willingness to drive long distances, availability, and ease of purchase influence the relationship.
The findings have theoretical implications for understanding the factors that affect consumers' purchase behavior,
and practical implications for how to realize pro-environmental consumer behavior.
Item Details
Item Type: | Refereed Article |
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Keywords: | Purchase situations, Green policy, Pro-environmental behavior, Intention-behavior relationship, Ethical consumer behavior |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, M (Professor Martin Grimmer) |
ID Code: | 107499 |
Year Published: | 2016 |
Web of Science® Times Cited: | 66 |
Deposited By: | TSBE |
Deposited On: | 2016-03-17 |
Last Modified: | 2017-11-28 |
Downloads: | 0 |
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