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Using the simulation of ecological systems to explain the wheel of retailing
conference contribution
posted on 2023-05-23, 11:00 authored by Duncan, R, Bossomaier, T, D'Alessandro, S, French, K, Craig JohnsonCraig JohnsonUnderstanding the change in retail structure has been a distinct challenge for many managers and policy analysts since the 1950s. Research has focused on concepts such as the wheel of retailing. However, this theory is more descriptive than explanatory of changes in market structure. In this paper we argue that changes in retail structure (discount stores, specialist stores, department stores and even malls versus online shopping), can be modelled using the ecological simulation concept of competing sessile species, with different growth rates and overgrowth rates based on changing suitability to the environment. Our results show that the application of the COMPETE model [see 1, 2] produce different results for retail coverage between larger and smaller shopping malls
History
Publication title
2015 IEEE Symposium Series on Computational Intelligence ProceedingsPagination
502-508ISBN
9781479975600Department/School
Institute for Marine and Antarctic StudiesPublisher
IEEE-Inst Electrical Electronics Engineers IncPlace of publication
New Jersey, USAEvent title
2015 IEEE Symposium Series on Computational IntelligenceEvent Venue
Cape Town, South AfricaDate of Event (Start Date)
2015-12-07Date of Event (End Date)
2015-12-10Rights statement
Copyright 2015 IEEERepository Status
- Restricted