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Using the simulation of ecological systems to explain the wheel of retailing


Duncan, R and Bossomaier, T and D'Alessandro, S and French, K and Johnson, C, Using the simulation of ecological systems to explain the wheel of retailing, 2015 IEEE Symposium Series on Computational Intelligence Proceedings, 07-10 December, Cape Town, South Africa, pp. 502-508. ISBN 9781479975600 (2015) [Refereed Conference Paper]

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Copyright 2015 IEEE

DOI: doi:10.1109/SSCI.2015.80


Understanding the change in retail structure has been a distinct challenge for many managers and policy analysts since the 1950s. Research has focused on concepts such as the wheel of retailing. However, this theory is more descriptive than explanatory of changes in market structure. In this paper we argue that changes in retail structure (discount stores, specialist stores, department stores and even malls versus online shopping), can be modelled using the ecological simulation concept of competing sessile species, with different growth rates and overgrowth rates based on changing suitability to the environment. Our results show that the application of the COMPETE model [see 1, 2] produce different results for retail coverage between larger and smaller shopping malls

Item Details

Item Type:Refereed Conference Paper
Keywords:ecological systems, wheel of retailing, COMPETE model
Research Division:Biological Sciences
Research Group:Ecology
Research Field:Ecology not elsewhere classified
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in economics
UTAS Author:Johnson, C (Professor Craig Johnson)
ID Code:107193
Year Published:2015
Deposited By:IMAS Research and Education Centre
Deposited On:2016-03-08
Last Modified:2016-08-03

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