A proposed framework for AR UX design: applying AEIOU to handheld augmented reality browser

With maturing technologies and availability of the sensor-enriched device, the driving force behind handheld augmented reality (HAR) technology is leaning towards the experience this technology can bring to the fore, especially when it is becoming commercially available. Though attention is gathered on design conventions for this technology, the user experience is a broader focus. Patterns, guidelines and other usability considerations, in contrast, are building modules of the user experience. To bring in the next level of experience after functional needs and usability, designers can work by articulating the new perspective. In this paper, we will introduce design exploration constructs inspired from a method that is commonly used in the field of industrial design to structure the observation for analysis and used to broaden the perspective of the designers’ view frame. The purpose of proposing this framework is to provide a window to an encompassing user experience and not only to look at the explicit needs or the existing design conventions. The advantage of having such platform provides a common ground for different stakeholders to discuss and contribute to the development of HAR application. The use of these constructs in the framework is discussed in relation to AR browser.