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The shifting 'indie' femininities of Frankie magazine
conference contribution
posted on 2023-05-23, 10:41 authored by Hunt, RAt a time when print media is said to be in decline, Australian indie lifestyle publication Frankie magazine has been an industry success story with circulation figures that now surpass glossy women’s titles such as Cleo and Australian Vogue (AdNews 2015). Frankie evokes nostalgia for bygone eras with its illustrated covers, retro aesthetics and focus on handmade crafts yet must be understood in relation to the current ‘indie’ trend. This article draws upon earlier studies of women’s magazines to examine Frankie’s shifting ‘indie’ femininities in the context of contemporary debates surrounding media representations of women. The article applies Schippers’ (2002) theory of ‘gender manoeuvring’ to a textual analysis of recent Frankie covers suggesting the magazine makes both subversive and conservative moves in relation to gender. The article argues that Frankie offers multiple and often contradictory feminine identities which may be key to its success.
History
Publication title
6th Annual Conference, Popular Culture Association of Australia and New Zealand (PopCAANZ)Editors
Mountfort, PPagination
63-73ISBN
9780473345785Department/School
School of Social SciencesPublisher
Popular Culture Association of Australia and New ZealandPlace of publication
New ZealandEvent title
6th Annual Conference, Popular Culture Association of Australia and New Zealand (PopCAANZ)Event Venue
WellingtonDate of Event (Start Date)
2015-06-29Date of Event (End Date)
2015-07-01Rights statement
Copyright unknownRepository Status
- Restricted