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Chocolate in China: the Cadbury experience
Citation
Wood, LJ and Grosvenor, S, Chocolate in China: the Cadbury experience, Australian Geographer, 28, (2) pp. 173-184. ISSN 0004-9182 (1997) [Refereed Article]
DOI: doi:10.1080/00049189708703191
Abstract
Since 1979, China's Open Door policy has attracted increasing foreign investment. To maintain global competitiveness, the British confectioner, Cadbury, authorised its Australian subsidiary to develop a chocolate plant in China. This paper details the decisionmaking processes that eventually led to a new factory on a greenfield site near Beijing. It also illustrates some of the adaptations that Cadbury has had to make in its product and production procedures in order to match its own standards for dairy milk chocolate and yet accommodate guo qing (the special situation in China).
Item Details
Item Type: | Refereed Article |
---|---|
Research Division: | Human Society |
Research Group: | Human geography |
Research Field: | Social geography |
Objective Division: | Environmental Management |
Objective Group: | Other environmental management |
Objective Field: | Other environmental management not elsewhere classified |
UTAS Author: | Wood, LJ (Associate Professor Les Wood) |
UTAS Author: | Grosvenor, S (Dr Shirley Grosvenor) |
ID Code: | 10536 |
Year Published: | 1997 |
Web of Science® Times Cited: | 2 |
Deposited By: | Geography and Environmental Studies |
Deposited On: | 1997-08-01 |
Last Modified: | 2011-08-11 |
Downloads: | 0 |
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