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Chocolate in China: the Cadbury experience

Citation

Wood, LJ and Grosvenor, S, Chocolate in China: the Cadbury experience, Australian Geographer, 28, (2) pp. 173-184. ISSN 0004-9182 (1997) [Refereed Article]

DOI: doi:10.1080/00049189708703191

Abstract

Since 1979, China's Open Door policy has attracted increasing foreign investment. To maintain global competitiveness, the British confectioner, Cadbury, authorised its Australian subsidiary to develop a chocolate plant in China. This paper details the decisionmaking processes that eventually led to a new factory on a greenfield site near Beijing. It also illustrates some of the adaptations that Cadbury has had to make in its product and production procedures in order to match its own standards for dairy milk chocolate and yet accommodate guo qing (the special situation in China).

Item Details

Item Type:Refereed Article
Research Division:Studies in Human Society
Research Group:Human Geography
Research Field:Social and Cultural Geography
Objective Division:Environment
Objective Group:Other Environment
Objective Field:Environment not elsewhere classified
Author:Wood, LJ (Associate Professor Les Wood)
Author:Grosvenor, S (Dr Shirley Grosvenor)
ID Code:10536
Year Published:1997
Web of Science® Times Cited:2
Deposited By:Geography and Environmental Studies
Deposited On:1997-08-01
Last Modified:2011-08-11
Downloads:0

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