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Memetic analysis of parody in advertisements
In Memetic Theory, a meme is treated as a unit of imitation. Every piece of information can be called a meme if it is replicated through imitation. The forms of memes are tunes, ideas, and catch-phrases. Memetic Theory analyses parody in advertisements. Parody is widely referring to linguistic phenomena of imitating other‘s words. From the perspective of memetics, parody is the sequence of imitating existing memes with partial changes. The formation of parody is because of the spreading of memes. By memetic analysis, this chapter shows that parody in advertisements is mainly the imitation of idioms, proverbs, phrases, sayings, literary texts, famous slogans and some common types of texts.
History
Publication title
Linguistics and language education in new horizons: The link between theory, research and pedagogyEditors
S Fan, T Le & Q LePagination
23-32ISBN
978-1-63482-800-0Publisher
Nova Science PublishersPlace of publication
New YorkExtent
35Rights statement
Copyright 2015 Nova Science Publishers, Inc.Repository Status
- Restricted