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Health warnings on plain packs do not promote quitting intention: results from two EMA studies


Schuez, N and Eid, M and Schuez, BEC and Ferguson, SG, Health warnings on plain packs do not promote quitting intention: results from two EMA studies, 29th Conference of the EHPS: Principles of Behaviour Change in Health and Illness, 1-5 September, 2015, Cyprus (2015) [Conference Extract]

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Background: Fear-inducing warning labels on tobacco products are widely used, despite theory and experimental evidence suggesting that fear appeals are ineffective and may even cause denial, disengagement, or maladaptive behavior.

Purpose: To examine effects of plain packaging health warnings on quitting intentions and its predictors in smokersí everyday life.

Methods: Two Ecological Momentary Assessment studies tested whether smokers report higher risk appraisals, selfefficacy, and quitting intentions immediately after seeing a warning compared to random times of the day (Study 1, n=33), and whether smoking from plain packs results in higher quitting intentions, risk appraisal, and self-efficacy than smoking from branded packs (Study 2, n=62).

Findings: Encountering health warnings did not increase self-efficacy, risk appraisal or intention, however, selfefficacy and risk appraisal were predictors of intention.

Discussion: Health warnings on plain packs seem inefficient in increasing quitting intentions, better messages focusing on self-efficacy are needed to make the most of plain packaging.

Item Details

Item Type:Conference Extract
Keywords:EMA, smoking, risk communication, health warnings, plain packaging
Research Division:Psychology
Research Group:Clinical and health psychology
Research Field:Health psychology
Objective Division:Health
Objective Group:Evaluation of health and support services
Objective Field:Health education and promotion
UTAS Author:Schuez, N (Dr Natalie Schuez)
UTAS Author:Schuez, BEC (Dr Benjamin Schuez)
UTAS Author:Ferguson, SG (Professor Stuart Ferguson)
ID Code:102828
Year Published:2015
Deposited By:Health Sciences
Deposited On:2015-09-08
Last Modified:2016-03-22

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