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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience

Citation

Miles, MP and Lewis, GK and Hall-Phillips, A and Morrish, SC and Gilmore, A and Kasouf, CJ, The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience, Journal of Strategic Marketing, 24, (1) pp. 34-46. ISSN 0965-254X (2016) [Refereed Article]

Copyright Statement

© 2015 Taylor & Francis

DOI: doi:10.1080/0965254X.2015.1035038

Abstract

This paper uses the 2010/2011 Christchurch earthquake and re-development efforts as an exemplar to explore how entrepreneurial marketing processes combined with entrepreneurial self-efficacy can be leveraged to help a community reduce its vulnerability to natural disasters and enhance its resilience. Manyena's (Manyena, S. B. (2006). The concept of resilience revisited. Disasters, 30, 433–450; Manyena, S. B. (2012). Disaster and development paradigms: Too close for comfort? Development Policy Review, 30, 327–345) vulnerability–resilience theory is used as the conceptual framework to delineate the prophylactic benefits of building a community's entrepreneurial marketing process capabilities and the notion of entrepreneurial self-efficacy as defensive mechanisms to mitigate the effect of disasters. This work has resulted in an augmented disaster risk equation that considers: (1) the risk that a natural disaster poses on a community (as a function of the vulnerability of the community's tangible assets); (2) the hazard potential of the disaster; and (3) the resilience of its social and economic systems. This paper develops a measure of the symbiotic interrelationship of a community's entrepreneurial marketing process capabilities and community-level entrepreneurial self-efficacy to illustrate how leveraging the entrepreneurial, marketing, social, and engineering educational resources of a community can create a less vulnerable and more resilient community. In doing so, the paper develops a set of research propositions to guide future research and policy.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Entrepreneurship
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management
Author:Lewis, GK (Dr Gemma Lewis)
ID Code:101979
Year Published:2016 (online first 2015)
Web of Science® Times Cited:6
Deposited By:Tasmanian School of Business and Economics
Deposited On:2015-07-22
Last Modified:2018-03-08
Downloads:0

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