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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Citation
Miles, MP and Lewis, GK and Hall-Phillips, A and Morrish, SC and Gilmore, A and Kasouf, CJ, The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience, Journal of Strategic Marketing, 24, (1) pp. 34-46. ISSN 0965-254X (2016) [Refereed Article]
Copyright Statement
© 2015 Taylor & Francis
DOI: doi:10.1080/0965254X.2015.1035038
Abstract
This paper uses the 2010/2011 Christchurch earthquake and re-development efforts as an exemplar to explore how entrepreneurial marketing processes combined with entrepreneurial self-efficacy can be leveraged to help a community reduce its vulnerability to natural disasters and enhance its resilience. Manyena's (Manyena, S. B. (2006). The concept of resilience revisited. Disasters, 30, 433–450; Manyena, S. B. (2012). Disaster and development paradigms: Too close for comfort? Development Policy Review, 30, 327–345) vulnerability–resilience theory is used as the conceptual framework to delineate the prophylactic benefits of building a community's entrepreneurial marketing process capabilities and the notion of entrepreneurial self-efficacy as defensive mechanisms to mitigate the effect of disasters. This work has resulted in an augmented disaster risk equation that considers: (1) the risk that a natural disaster poses on a community (as a function of the vulnerability of the community's tangible assets); (2) the hazard potential of the disaster; and (3) the resilience of its social and economic systems. This paper develops a measure of the symbiotic interrelationship of a community's entrepreneurial marketing process capabilities and community-level entrepreneurial self-efficacy to illustrate how leveraging the entrepreneurial, marketing, social, and engineering educational resources of a community can create a less vulnerable and more resilient community. In doing so, the paper develops a set of research propositions to guide future research and policy.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Strategy, management and organisational behaviour |
| Research Field: | Entrepreneurship |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Management |
| UTAS Author: | Lewis, GK (Dr Gemma Lewis) |
| ID Code: | 101979 |
| Year Published: | 2016 (online first 2015) |
| Deposited By: | TSBE |
| Deposited On: | 2015-07-22 |
| Last Modified: | 2018-03-08 |
| Downloads: | 0 |
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