The ByeBuy! Shop - how changing values can change the shopping scapes of the future

Overconsumption has resulted in a variety of human, environmental and economic problems that have resulted in the reduction of natural resources while increasing pollution, global economic inequality and a fragmented community and society (Humphery 2013). The ByeBuy! Shop, a pop-up shop held for seven days in a vacant retail space in Launceston Tasmania, Australia in 2014, was established to test ideas on a variety of sustainable consumer exchanges. Using the theories of Shalom Schwartz, Ronald Inglehart and intrinsic/extrinsic values, this paper discusses how, through observations made at the ByeBuy! Shop, values play an important role for a cultural shift in consumer behavior and how curiosity, could be an important trigger for priming values concurrent with sustainable consumerist behaviour. These explanations provide useful discussions in leading societal paradigm changes to the way we shop and aid in the design of future shopping-scape environments.