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Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand

Citation

Terry, A and Forrest, HA, Where's the beef? Why Burger King is Hungry Jack's in Australia and other complications in building a global franchise brand, Northwestern Journal of International Law & Business, 28, (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article]

Copyright Statement

Copyright 2008 Northwestern University School of Law, Northwestern Journal of International Law and Business; Andrew Terry; Heather Forrest.

Item Details

Item Type:Refereed Article
Research Division:Law and Legal Studies
Research Group:Law
Research Field:Intellectual Property Law
Objective Division:Expanding Knowledge
Objective Group:Expanding Knowledge
Objective Field:Expanding Knowledge in Law and Legal Studies
Author:Forrest, HA (Associate Professor Heather Forrest)
ID Code:100931
Year Published:2008
Deposited By:Faculty of Law
Deposited On:2015-06-03
Last Modified:2015-09-18
Downloads:0

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