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Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand
Citation
Terry, A and Forrest, HA, Where's the beef? Why Burger King is Hungry Jack's in Australia and other complications in building a global franchise brand, Northwestern Journal of International Law & Business, 28, (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article]
Copyright Statement
Copyright 2008 Northwestern University School of Law, Northwestern Journal of International Law and Business; Andrew Terry; Heather Forrest.
Item Details
Item Type: | Refereed Article |
---|---|
Research Division: | Law and Legal Studies |
Research Group: | Private law and civil obligations |
Research Field: | Intellectual property law |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in law and legal studies |
UTAS Author: | Forrest, HA (Associate Professor Heather Forrest) |
ID Code: | 100931 |
Year Published: | 2008 |
Deposited By: | Faculty of Law |
Deposited On: | 2015-06-03 |
Last Modified: | 2015-09-18 |
Downloads: | 0 |
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