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Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand
Citation
Terry, A and Forrest, HA, Where's the beef? Why Burger King is Hungry Jack's in Australia and other complications in building a global franchise brand, Northwestern Journal of International Law & Business, 28, (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article]
Copyright Statement
Copyright 2008 Northwestern University School of Law, Northwestern Journal of International Law and Business; Andrew Terry; Heather Forrest.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Research Division: | Law and Legal Studies |
| Research Group: | Law |
| Research Field: | Intellectual Property Law |
| Objective Division: | Expanding Knowledge |
| Objective Group: | Expanding Knowledge |
| Objective Field: | Expanding Knowledge in Law and Legal Studies |
| UTAS Author: | Forrest, HA (Associate Professor Heather Forrest) |
| ID Code: | 100931 |
| Year Published: | 2008 |
| Deposited By: | Faculty of Law |
| Deposited On: | 2015-06-03 |
| Last Modified: | 2015-09-18 |
| Downloads: | 0 |
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