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Never Coming to a Theatre Near You: Recut Film Trailers


Williams, KA, Never Coming to a Theatre Near You: Recut Film Trailers, M - C: A Journal of Media and Culture: (Media and Culture), 12, (2) ISSN 1441-2616 (2009) [Refereed Article]


In the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer.

Item Details

Item Type:Refereed Article
Research Division:Language, Communication and Culture
Research Group:Cultural studies
Research Field:Screen and media culture
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Williams, KA (Dr Kathleen Williams)
ID Code:100716
Year Published:2009
Deposited By:School of Social Sciences
Deposited On:2015-05-26
Last Modified:2015-05-26

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