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Fake and fan film trailers as incarnations of audience anticipation and desire

Citation

Williams, KA, Fake and fan film trailers as incarnations of audience anticipation and desire, Transformative Works and Cultures, 9 pp. 1-13. ISSN 1941-2258 (2012) [Refereed Article]


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Copyright Statement

Licensed under Creative Commons Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) http://creativecommons.org/licenses/by-nc/3.0/

DOI: doi:10.3983/twc.2012.0360.

Abstract

In the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer.

Item Details

Item Type:Refereed Article
Research Division:Language, Communication and Culture
Research Group:Cultural Studies
Research Field:Screen and Media Culture
Objective Division:Cultural Understanding
Objective Group:Communication
Objective Field:The Media
Author:Williams, KA (Dr Kathleen Williams)
ID Code:100690
Year Published:2012
Deposited By:Social Sciences
Deposited On:2015-05-26
Last Modified:2018-02-17
Downloads:325 View Download Statistics

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