The Impact of Political Context on the Measurement of Postmaterial Values

This research highlights the influence of political context upon the measurement of postmaterial value orientations. Drawing upon a variety of international survey data, Inglehart claims that since World War II a shift has occurred in advanced industrialized nations from material toward postmaterial values. However, cross-sectional data from Australian Election Study surveys collected over more than two decades indicate that atypically for an advanced democracy, Australian value orientations tend toward the materialist pole. Australian Election Study values estimates are also at odds with those from other national social surveys that portray Australia as a far more postmaterialist nation. Regression analysis demonstrates that after controlling for election issues, attitudes toward political leaders, political party identification, and social background, predicted values estimates are substantially more postmaterial than the raw estimates. The findings have international implications as they suggest that measuring values during or soon after election campaigns may affect the measurement of postmaterial value orientations.