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Communicating culture: Australian museums in a digital age

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posted on 2023-05-22, 21:48 authored by Kim Lehman
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History

Publication title

Integrated marketing communications (4th edn)

Volume

4

Editors

Chitty, B, Luck, E, Barker, N, Valos, M & Shrimp T

Pagination

413–416

ISBN

9780170254304

Department/School

TSBE

Publisher

Cengage

Place of publication

South Melbourne,

Extent

10

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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