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Communicating culture: Australian museums in a digital age


Lehman, KF, Communicating culture: Australian museums in a digital age, Integrated marketing communications (4th edn), Cengage, Chitty, B, Luck, E, Barker, N, Valos, M & Shrimp T (ed), South Melbourne,, pp. 413-416. ISBN 9780170254304 (2015) [Other Book Chapter]

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Item Details

Item Type:Other Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
ID Code:100266
Year Published:2015
Deposited By:TSBE
Deposited On:2015-05-08
Last Modified:2016-08-10

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