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The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there is a significant relationship between business success and its determinants. The result also shows that financial resources are the most important factor in the success of business perceived by small and medium enterprises. The success of small and medium enterprises can contribute significantly in the development of the country.

Item Type:	Refereed Article
Keywords:	business success, financial resources, marketing strategy, technological resources
Research Division:	Economics
Research Group:	Other economics
Research Field:	Other economics not elsewhere classified
Objective Division:	Expanding Knowledge
Objective Group:	Expanding knowledge
Objective Field:	Expanding knowledge in economics
UTAS Author:	Mahmood, J (Dr Javed Mahmood)
ID Code:	100030
Year Published:	2011
Deposited By:	TSBE
Deposited On:	2015-04-24
Last Modified:	2015-10-01
Downloads:	321 View Download Statistics